![]() ![]() ![]() A year earlier, the show garnered a billion viewers worldwide, but its size and success had blinkered the company to both the cultural shifts being brought about by a born-online generation that demanded to see itself reflected in advertising and the upstart competitors who were building inclusion into their business plans. “Glad it’s coming back,” wrote yet another, “but doubt it will be as glamorous.It was December 2018 when the last Victoria’s Secret Fashion Show aired on CBS. Others were more cautiously optimistic. “I’ll reserve my outrage until we see if they actually have become inclusive or all this is just merely performative,” wrote another. Fenty really made them restrategize,” wrote one Twitter user. Some were quick to call the brand’s revamp, and its aim to “champion women’s voices,” a direct Savage X Fenty ripple effect. It’s unclear what the new fashion show will entail, but the reactions online to the announcement were mixed. A Mother’s Day campaign, released shortly after its rebrand, went on to feature a pregnant model in a silky pink robe, a deliberate move to reflect a more inclusive range of body types. The new look and feel of the brand, which shed its signature Angels in favour of products that reflected “ what women want,” felt dramatically different and intentional – though perhaps a bit too performative. Victoria’s Secret aimed to reinvent itself in 2021 too, when it launched its VS Collective campaign featuring plus-size model Paloma Elsesser, LGBTQ+ activist Valentina Sampaio, and US soccer star Megan Rapinoe. ![]() (A spokesperson for Mr and Mrs Wexner told the Washington Post in 2019 that they had severed all ties with Epstein in 2007 and condemned Epstein’s “abhorrent behaviour in the strongest possible terms”.) In 2020, a New York Times article accused Edward Razek – the former chief marketing officer of L Brands, Victoria’s Secret’s parent company – of creating a “culture of misogyny, bullying, and harassment.” (Razek told the NYT at the time that the claims were “categorically untrue, misconstrued or taken out of context”, while L Brands did not dispute the allegations made in the report.) Most notably, it was reported at the time that the company’s CEO, Les Wexner, had close ties to Jeffrey Epstein, who was charged with sex trafficking of minors and conspiracy to engage in sex trafficking. The event – which once featured top models such as Adriana Lima, Gisele Bündchen, and Heidi Klum – was put on hiatus in November 2019 following VS’s declining sales, poor television ratings, and controversies surrounding the brand. In a statement to The Hollywood Reporter, a spokesperson also emphasised that the show will “reinforce our commitment to championing women’s voices and their unique perspectives.” The lingerie brand announced during its 2022 earnings call on Friday that it’s seeking to revamp its Angel wings-filled production, which was once one of the most anticipated (and watched) in the world. “We’re going to continue to lean into the marketing spend to invest in the business… and also to support the new version of our fashion show, which is to come later this year,” confirmed the brand’s CFO, Timothy Johnson. The annual Victoria’s Secret Fashion Show is coming back. ![]()
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